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Marketing, Tourism, Events and Hospitality
London South Bank University
School of Business
Overview
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Network
Profiles
(17)
Research output
(141)
Activities
(1)
Datasets
(5)
Research output
Research output per year
2007
2016
2017
2018
2019
2020
2021
2022
2023
2025
58
Article
37
Paper
18
Chapter
6
Poster
22
More
4
Project Report
4
presentation
3
Exhibition
2
Technical report
2
Editorial
1
Book
1
Conference contribution
1
Item
1
Review article
1
Portfolio
1
PhD
1
Working paper
Research output per year
Research output per year
2 results
Publication Year, Title
(descending)
Publication Year, Title
(ascending)
Title
Type
Filter
Technical report
Search results
2021
Marketing research faces two challenges and a world of opportunity with long-term panel data
Graham, C.
,
8 Jul 2021
,
SSRN Elsevier
.
Research output
:
Book/Report
›
Technical report
File
Marketing Theory
100%
Repeat Purchase
100%
Firm Performance
100%
Category Growth
100%
Brand Building
100%
2019
Marketing's 60/20 Pareto Law
Graham, C.
,
4 Dec 2019
,
SSRN Elsevier
.
Research output
:
Book/Report
›
Technical report
Buyers
100%
Pareto Law
100%
Sales
100%
Time Period
50%
Brand Sales
40%