Ms Abigail Summerfield

As the Course Leader at London South Bank University's Business School, I guide students in the BSc (Hons) Marketing with Advertising and Digital Communications and BSc (Hons) Marketing with Digital programs. With a career spanning esteemed companies like Fitch, H+K, Saatchi & Saatchi, and FutureBrand, I've held roles as Business Development Director and Client Partner, serving consumer and corporate clients. Collaborating with leading brands such as Adidas and Coca-Cola, I'm dedicated to delivering high-quality outcomes and crafting future-proof strategies. Beyond corporate roles, I've contributed to academia, leading course development at Ravensbourne and teaching marketing at UEL, ICMP, and LCCA.

I earned my Bachelor of Arts in Design from Goldsmiths University and started an MA at Central Saint Martins. Winning the Deutsche Bank Creative Enterprise Award for my sustainable company during my MA prompted me to launch an entrepreneurial venture, which garnered further recognition, including the Innovation Award in China and the Seed Fund Sustainability Award.
Subsequently, I co-founded a training, podcast, and events company. Our commitment to innovation led to us being honored with the Future 50 Award for Best New Business by Soho Works. Our events, such as the Creative Leadership Forum and Game Changers, have featured industry leaders like the CEO of ASOS and Forbes 30 under 30 winners. Our latest event, Advancing Black Pathways, hosted discussions with notable figures from JP Morgan and Black Seed.
I am dedicated to empowering individuals in their careers. Through our podcasts, we aim to inspire students, graduates, and professionals to achieve creative fulfillment and excellence.

Course Director for BSc (Hons) Marketing with Advertising and Digital Communications and BSc (Hons) Marketing with Digital programs.

Marketing, branding, advertising, campaign development, consumer insights, strategy, marketing ethics and contemporary issues, portfolio development, preparation for industry, postgrad supervision, UG dissertation supervision, market research, digital analytics, social media marketing, public relations, product management, customer relationship management, marketing communications, retail marketing, international marketing, event management, strategic planning, entrepreneurship, leadership and management, market segmentation, pricing strategies, data analysis, ethical marketing practices, consumer behaviour, marketing automation, search engine optimisation (SEO), content marketing, influencer marketing, mobile marketing, experiential marketing, sustainability in marketing, cross-cultural marketing, emerging trends in marketing.