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Dr Arsalan Ghouri

 https://orcid.org/0000-0001-5419-8946
    20102026

    Research activity per year

    Personal profile

    Overview

    I joined LSBU in 2023 having more than 9 years of international working experience in higher education and research. I previously worked at Universiti Pendidikan Sultan Idris, Malaysia and before working at Iqra University, Pakistan. I originally earned a PhD from Universiti Pendidikan Sultan Idris, Malaysia, in 2013. I prefer to teach marketing and research courses i.e. Marketing Management, Consumer Behaviour, Digital Marketing, Research Methodology, Marketing Research etc.

    Research Interests

    My main research interests are social media marketing, integration of industry 4.0 tools into marketing and supply chain and SMEs. In last few years, I published several papers in FT50 and CABS3*, i.e. Journal of Business Ethics, Journal of Business Research, Technological Forecasting and Social Change, Annals of Operations Research, IEEE Transactions on Engineering Management, and International Journal of Information Management.
    I completed 12 research grants as leader and co-investigator and am currently involved in several as well. I have also shaped and produced three PhDs and a multitude of Master level graduates. I am also involved in business consultancies in Pakistan and Malaysia. I have an intellectual property copyright of learning technique titled ‘Student as Manager Model (Three-Pronged Teaching Approach)’ under my name with other team members.

    Related documents

    Education/Academic qualification

    PhD

    2010 → 2013

    External Positions and Roles

    Senior Lecturer, Universiti Pendidikan Sultan Idris

    2017 → 2023

    Assistant Professor, Iqra University

    2013 → 2017

    Expertise related to UN Sustainable Development Goals

    In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

    1. SDG 1 - No Poverty
      SDG 1 No Poverty
    2. SDG 3 - Good Health and Well-being
      SDG 3 Good Health and Well-being
    3. SDG 4 - Quality Education
      SDG 4 Quality Education
    4. SDG 5 - Gender Equality
      SDG 5 Gender Equality
    5. SDG 7 - Affordable and Clean Energy
      SDG 7 Affordable and Clean Energy
    6. SDG 8 - Decent Work and Economic Growth
      SDG 8 Decent Work and Economic Growth
    7. SDG 9 - Industry, Innovation, and Infrastructure
      SDG 9 Industry, Innovation, and Infrastructure
    8. SDG 10 - Reduced Inequalities
      SDG 10 Reduced Inequalities
    9. SDG 11 - Sustainable Cities and Communities
      SDG 11 Sustainable Cities and Communities
    10. SDG 12 - Responsible Consumption and Production
      SDG 12 Responsible Consumption and Production
    11. SDG 13 - Climate Action
      SDG 13 Climate Action
    12. SDG 16 - Peace, Justice and Strong Institutions
      SDG 16 Peace, Justice and Strong Institutions

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