Research output per year
Research output per year
Personal profile
Overview
I am an Associate Professor of Marketing at London South Bank University’s Business School. I research consumer behaviour and multicultural marketing.
Research Interests
I am the co-author of two textbooks: Marketing Communications (2014, 2021) published by Routledge, and International Marketing (2018) published by Sage. I also blog about my research on www.barbaraczarnecka.com.
Additional Responsibility
Director of Postgraduate Research Students, College of Society and Professions, LSBU
Subjects Taught
Consumer Behaviour Culture and Consumer Behaviour Cross-cultural Consumer behaviour Marketing Communications
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 2 Zero Hunger -
SDG 3 Good Health and Well-being -
SDG 4 Quality Education -
SDG 11 Sustainable Cities and Communities -
SDG 12 Responsible Consumption and Production -
SDG 16 Peace, Justice and Strong Institutions
Fingerprint
Dive into the research topics where Barbara Czarnecka is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
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Individualism and the Desire for Unique Consumer Products: The Roles of Need for Uniqueness and Global Acculturation
Czarnecka, B., Schivinski, B. & Baxter, K., 23 Jul 2026, In: Journal of Product & Brand Management.Research output: Contribution to journal › Article › peer-review
Open AccessFile -
City Branding's Influence on Social Media Engagement: The Cool Factor
Schivinski, B., Leah, L., Alahmari, A. M., Nguyen, Q. P., Czarnecka, B. & Loureiro, S. M. C., 13 Oct 2025, In: Journal of Product & Brand Management. 35, 1Research output: Contribution to journal › Article › peer-review
Open AccessFile79 Downloads (Pure) -
Educating responsible business leaders: organizational hypocrisy in British universities’ commitment to environmental sustainability education
Czarnecka, B., Baxter, K. & O'Rourke, G., 2025, In: Journal of Management Education. 50, 4, p. 621-657 37 p., 10525629251372152.Research output: Contribution to journal › Article › peer-review
Open AccessFile6 Downloads (Pure) -
Sharing images of children on social media: British motherhood influencers and the privacy paradox
Baxter, K. & Czarnecka, B., 15 Jan 2025, In: PLoS ONE. 20, 1, e0314472.Research output: Contribution to journal › Article › peer-review
Open AccessFile5 Citations (Scopus)9 Downloads (Pure) -
Edible High Town: Assessing the value of urban community gardens.
Czarnecka, B. & Deppe, K., 25 Apr 2023, London: London South Bank University.Research output: Book/Report › Project Report
File15 Downloads (Pure)
Datasets
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Education for Sustainability in UK Universities
Czarnecka, B. (Creator), Baxter, K. (Contributor) & O'Rourke, G. (Contributor), London South Bank University, 11 Jul 2024
DOI: 10.18744/lsbu.97q1v
Dataset
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Motherhood influencers in the UK
Czarnecka, B. (Creator) & Baxter, K. (Contributor), London South Bank University, 18 Dec 2023
DOI: 10.18744/lsbu.95xy3
Dataset
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Gendered wording in UK health promotion Study 3
Czarnecka, B. (Creator), London South Bank University, 26 May 2022
Dataset
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Gendered wording in Uk health communication semi-structured interviews
Czarnecka, B. (Creator), London South Bank University, 26 May 2022
Dataset
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Gendered wording and endorsers gender in UK
Czarnecka, B. (Creator), London South Bank University, 26 May 2022
Dataset