Dr Charles Graham

I am an associate professor in marketing in the London South Bank University Business School and an adjunct research professor at the Ehrenberg-Bass Institute at the University of South Australia. I studied English Literature at Cambridge, was awarded an MA in Strategic Marketing Management at Kingston university and a PhD from the Ehrenberg Centre for Research in Marketing at LSBU. Before joining the business school as an academic, I held board-level roles managing consumer packaged-goods and licenced and franchised hospitality brands in the UK and Middle East.

My research spans many facets of marketing practice, including behavioural drivers of long-run consumer brand and category growth; high street vitality and place marketing effectiveness; advertising and promotion response; and regularities and norms of purchasing through B2B supply chains. I have published in leading marketing journals, and regularly present at International conferences and to strategic marketers and their agencies.
My research and enterprise activities are shaped by exposure to current commercial practice. I am the Chair of the We Are Waterloo Business Improvement District (BID) in London; my research questions in consumer buying behaviour are instigated by the global brand sponsors of the Ehrenberg Bass Institute, where I have collaborations with internationally influential academics including professors Byron Sharp, Rachel Kennedy, Magda Nenycz-Thiel and John Dawes.

I teach marketing strategy and advertising modules at undergraduate and postgraduate levels. I have supervised four PhD completions and currently supervise six doctoral candidates investigating the predictability of behavioural outcomes in digital, retail and brand settings around the world.