Charles Graham - Research output - London South Bank University

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Research activity per year

18 Paper
15 Article
4 Chapter
2 Technical report
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2012
Brand Loyalty. Plus ça change...? Using the NBD-Dirichlet parameters to interpret long-term purchase incidence and brand choice.
Graham, C., Scriven, J. & Bennett, D., 19 Jan 2012.
Research output: Contribution to conference › Item › peer-review