Dr Dag Bennett

I am an associate professor in marketing, with expertise in brand loyalty, market modelling, and emerging markets. My latest research uses stochastic modelling of buying behaviour for the first time in the heavy industrial businesses with results that challenge accepted views of business buying behaviour and encourage re-thinking the nature of business marketing.
I direct the Ehrenberg Centre for Research in Marketing, set up at LSBU in 1993. We work closely with academics at the Ehrenberg-Bass Institute at the University of South Australia on a large number of critical issues in marketing.

My business career began with Procter and Gamble in the United States where I worked on food brands such as Pringles and Duncan Hines. I then was the director of client services at marketing services firm Young and Laramore where I helped expand their operations from Indianapolis to Chicago and later to London, over time gaining fifteen years of experience in marketing strategy development, advertising and branding building for clients such as General Motors, NutraSweet and Kimball.
I am a proponent of the principles of Marketing Science, and teach the laws of marketing to final year students, Masters students and marketing executives.
After graduating from Indiana University (USA) with an MBA in International Business, I spent fifteen years in industry, gaining international experience in brand management, brand identity, and B2B marketing.
I completed my PhD in 2005 under the supervision of Andrew Ehrenberg and Gerald Goodhardt, examining brand buying and switching behaviour using two purchase analysis. I am a Fellow of the HEA, the RGS, CIM, EMAC, AMA, and ANZMAC.

MBA Link tutor with the British University in Egypt

International Pricing and Performance Marketing Strategy and Planning International Marketing Final year comprehensive project