Accepting PhD Students

PhD projects

Social Identity related research (Self-Funded)
Good Lives Model related research (Self-Funded)

20122025

Research activity per year

Personal profile

Overview

I gained my PhD from the University of Kent in 2008 and, after a short period as a visiting researcher at University of California, Santa Barbara, joined London South Bank University the same year. I was promoted to Associate Professor in 2015 and became Professor of Social Psychology in 2019. I currently serve as Associate Dean for Research and Enterprise for the School of Applied Sciences.

Research Interests

I am passionate about exploring how our sense of self and the social categories we place ourselves in change the way we think and behave. I have a special interest in how these processes work within the realm of addiction and have published a number of leading papers in this area.
I also have research interests in the fields of mental health and psychophysiology- these areas often overlap with my addiction work.
My work has been supported from a wide range of funders including the Economic and Social Research Council, the Medical Research Council, the European Regional Development Fund and Cancer Research UK. I have been lucky enough to have worked on publications of all shapes and sizes, including academic journal articles, various book chapters, a popular press psychology book, a concise overview of social psychology aimed at students and a comprehensive handbook on alcohol use.
Alongside my basic and applied research I also have a strong commercial focus and am often involved in the design and evaluation of commercial mental health supporting products such as apps, online platforms and service provision. My work in this area includes both consultation and leading projects (ranging from small pilots to fully fledged randomised controlled trials).
I deeply believe in the value of making research accessible to as wide an audience as possible and regularly take part in public engagement events, have discussed my work on national television and write the popular psychology blog psychologyitbetter.com.

In 2022 I qualifed as a counsellor/psychothreapist and now work with clients in private practice.

Additional Responsibility


PHIRST London CEC member

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 10 - Reduced Inequalities
  • SDG 11 - Sustainable Cities and Communities
  • SDG 16 - Peace, Justice and Strong Institutions

Related documents

Education/Academic qualification

PhD in Social Psychology

20042008

External Positions and Roles

Associate Professor, London South Bank University

20152019

Senior Lecturer, London South Bank University

20072015

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