Research output per year
Research output per year
Personal profile
Overview
I am a Senior Lecturer in Marketing at LBSU Business School. I have a PhD in Marketing from the University of Birmingham, and a postgraduate degree in Hospitality and Tourism Management from the University of Strathclyde. I am currently supervising PhD projects on the topics surrounding entrepreneurship, marketing, and social entrepreneurship in emerging markets.
Research Interests
My research centres on the interface between entrepreneurship/marketing and how technology is utilised in SMEs to facilitate marketing strategy. My research explores entrepreneurial marketing activities and behaviours in the hospitality and tourism industry within the context of emerging markets. Furthermore, I am interested in start-up marketing in the technology industry, various go-to-market strategies, social media marketing and promotion activities used by entrepreneurs.
Additional Responsibility
PhD Supervisor
Subjects Taught
International marketing; Brand management
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
MSc International Hospitality and Tourism Management
2011 → 2022
Fingerprint
Dive into the research topics where Emily Ngan is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Entrepreneurship and marketing in the film industry
Ngan, E., 21 Jul 2020, Handbook of Entrepreneurship and Marketing. 1st ed. Edward Elgar, p. 305-319 15 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
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An effectual approach to online social networking in entrepreneurial marketing: an empirical research from small hospitality firms
Ngan, E. & Owusu-barnaby, A., 4 Jul 2019.Research output: Contribution to conference › Paper
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Reflections of an Internship In-Course Postgraduate Module: an experiential learning process for marketing students
Luong, N. & Godfrey, M., 25 Apr 2018.Research output: Contribution to conference › Paper › peer-review
Open AccessFile