Emily Ngan

Dr Emily Ngan

    20182022

    Research activity per year

    Personal profile

    Overview

    I am a Senior Lecturer in Marketing at LBSU Business School. I have a PhD in Marketing from the University of Birmingham, and a postgraduate degree in Hospitality and Tourism Management from the University of Strathclyde. I am currently supervising PhD projects on the topics surrounding entrepreneurship, marketing, and social entrepreneurship in emerging markets.

    Research Interests

    My research centres on the interface between entrepreneurship/marketing and how technology is utilised in SMEs to facilitate marketing strategy. My research explores entrepreneurial marketing activities and behaviours in the hospitality and tourism industry within the context of emerging markets. Furthermore, I am interested in start-up marketing in the technology industry, various go-to-market strategies, social media marketing and promotion activities used by entrepreneurs.

    Additional Responsibility


    PhD Supervision in subject areas: Entrepreneurial Marketing, Entrepreneurship/ Marketing Interface; Sustainability; Start-ups Marketing, SMEs marketing; emerging markets

    Subjects Taught

     

    • Brand Management in International Context (PG)
    • Strategies for International Market Expansion (PG)
    • Corporate Strategy for Marketing (PG)
    • Contemporary Marketing Theories and Concepts (PG)
    • Marketing Management and Planning (PG)
    • International Brand Management (MBA)
    • Research Methods (UG)
    • Brand Management (UG)
    • The Innovation and Product Manager (UG)
    • Your Marketing Career (UG)
    • Understanding the Consumer (UG)
    • Managing Consumer Experience (UG)
    • Creative Advertising and Media Planning (UG)
    • Public Relations (UG)
    • Brand Innovation (UG)
    • Marketing Communications (UG)

    Expertise related to UN Sustainable Development Goals

    In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

    • SDG 8 - Decent Work and Economic Growth
    • SDG 12 - Responsible Consumption and Production

    Education/Academic qualification

    Marketing, PhD in Marketing, Entrepreneurial Marketing in Vietnamese Hospitality Industry , University of Birmingham

    2013 → 2017

    Award Date: 14 Nov 2017

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