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Emily Ngan

Dr Emily Ngan

Former affiliation
 https://orcid.org/0000-0002-5637-6985
    20172026

    Research activity per year

    Personal profile

    Overview

    I am a Senior Lecturer in Marketing at LBSU Business School. I have a PhD in Marketing from the University of Birmingham, and a postgraduate degree in Hospitality and Tourism Management from the University of Strathclyde. I am currently supervising PhD projects on the topics surrounding entrepreneurship, marketing, and social entrepreneurship in emerging markets.

    Research Interests

    My research centres on the interface between entrepreneurship/marketing and how technology is utilised in SMEs to facilitate marketing strategy. My research explores entrepreneurial marketing activities and behaviours in the hospitality and tourism industry within the context of emerging markets. Furthermore, I am interested in start-up marketing in the technology industry, various go-to-market strategies, social media marketing and promotion activities used by entrepreneurs.

    Additional Responsibility


    PhD Supervision in subject areas: Entrepreneurial Marketing, Entrepreneurship/ Marketing Interface; Sustainability; Start-ups Marketing, SMEs marketing; emerging markets

    Subjects Taught

     

    • Brand Management in International Context (PG)
    • Strategies for International Market Expansion (PG)
    • Corporate Strategy for Marketing (PG)
    • Contemporary Marketing Theories and Concepts (PG)
    • Marketing Management and Planning (PG)
    • International Brand Management (MBA)
    • Research Methods (UG)
    • Brand Management (UG)
    • The Innovation and Product Manager (UG)
    • Your Marketing Career (UG)
    • Understanding the Consumer (UG)
    • Managing Consumer Experience (UG)
    • Creative Advertising and Media Planning (UG)
    • Public Relations (UG)
    • Brand Innovation (UG)
    • Marketing Communications (UG)

    Education/Academic qualification

    Marketing, PhD in Marketing, Entrepreneurial Marketing in Vietnamese Hospitality Industry , University of Birmingham

    2013 → 2017

    Award Date: 14 Nov 2017

    Expertise related to UN Sustainable Development Goals

    In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

    1. SDG 2 - Zero Hunger
      SDG 2 Zero Hunger
    2. SDG 3 - Good Health and Well-being
      SDG 3 Good Health and Well-being
    3. SDG 5 - Gender Equality
      SDG 5 Gender Equality
    4. SDG 8 - Decent Work and Economic Growth
      SDG 8 Decent Work and Economic Growth
    5. SDG 9 - Industry, Innovation, and Infrastructure
      SDG 9 Industry, Innovation, and Infrastructure
    6. SDG 11 - Sustainable Cities and Communities
      SDG 11 Sustainable Cities and Communities
    7. SDG 12 - Responsible Consumption and Production
      SDG 12 Responsible Consumption and Production
    8. SDG 13 - Climate Action
      SDG 13 Climate Action
    9. SDG 17 - Partnerships for the Goals
      SDG 17 Partnerships for the Goals

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