Personal profile

Overview

I joined LSBU in 2021, where I am a Lecturer in Marketing in the business school. My educational background is in international marketing and my professional background comes from the industry itself where I have worked for the largest retailing groups in the UK and the UAE. My research specialism is in retail locations.
I have extensive experience in teaching a variety of undergraduate and postgraduate and executive courses in the areas of marketing Organisational behaviour and digital marketing research. I am a member of the Chartered Institue of Marketing (CIM) and Chartered Management Institute (CMI).

Research Interests

My research focuses on developing empirical generalisations linked with laws for both high street and online retail, and consumer behaviour in the space of consumer-led tech use to better understand these concepts in a variety of retail conditions (retail in other cultures, different categories of retail, different times/days). I have several publications in renowned academic journals in the marketing and consumer retail field. I have also presented my work at a number of international conferences.

Additional Responsibility


Course Leader
Lecturer
Conciliator
Personal Tutor
Module Leader
UG/PG Research Project Supervisor

Subjects Taught


PG International Marketing
PG International Pricing and Performance Finance
PG International Strategic Management and Innovation
Management Consultancy in a Global Environment
UG International Marketing
UG Marketing Project
UG Marketing Strategy and Planning
UG Market Research and Digital Analytics
UG Digital Marketing Project
UG Principles of Marketing
UG Brand Managment

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 12 - Responsible Consumption and Production

Education/Academic qualification

MSc in International Marketing

20152017

BA (Hons) in Marketing Management

20092012

PhD in Business Retail Marketing

2019 → …

External Positions and Roles

Lecturer and Associate Course Director, London South Bank University

2021 → …

Marketing Analyst, The Landmark Group (UAE)

20192021

Academic Lead for the Applied Stream, Ministry of Education (The UAE)

20182019

Lecturer, King Saud University (Saudi Arabia)

20172018

Lecturer, TVTC College (Saudi Arabia)

20162017

Marketing Analyst, Launch Marketing Group

20142016

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