Research output per year
Research output per year
Personal profile
Overview
I joined LSBU Business School in January 2025 as a final-year PhD student in Business Studies at Coventry University. My PhD research is funded by the Global Challenges Research Fund (GCRF) and UK Research and Innovation (UKRI). I successfully completed my Viva Voce in February 2025, with only minor corrections required.
Throughout my doctoral studies, I have published two articles in 3-star ABS-ranked journals. With nine years of teaching experience across three higher education institutions, I have supervised 27 undergraduate theses, two of which have been published in academic journals.
In addition to my academic pursuits, I possess extensive practical experience in visual and marketing communication design across various mediums, including print and digital platforms, aimed at effectively reaching target audiences. Furthermore, I have authored books on information design and startup business management.
Research Interests
My research interests lie at the intersection of business management, marketing, visual communication, and sustainability. I am particularly passionate about exploring the following topics:
-Sustainable packaging
-Virtual influencers
-Green marketing
-Information design
-Design business
-Place branding
Subjects Taught
- Creative Advertising and Media Planning
- Principles of Strategy
- Principles of Marketing
- Market Research and Digital Analytics
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Doctor of Philosophy
2021 → 2025
Master of Arts
2010 → 2013
Fingerprint
Dive into the research topics where Lahandi Baskoro is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
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Exploring the efficacy of ecolabels as a marketing strategy: Insights from the emerging bioplastic packaging market
Baskoro, M. L., Tjahjono, B., Beltran, M., Bogush, A. & Brahmana, R. K., 22 Jul 2024, In: Business Strategy and the Environment. 33, 7, p. 7651-7669 19 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile4 Citations (Scopus)7 Downloads (Pure) -
Menyusuri Hiperrealitas: Transmedia Storytelling dan Virtual Influencers Dalam Digital Public Relations
Translated title of the contribution :Navigating Hyperreality: Transmedia Storytelling and Virtual Influencers in Digital Public Relations Research output: Contribution to journal › Article › peer-review
Open AccessFile41 Downloads (Pure) -
A Game-Based Approach to Building a Sustainable Supply Chain
Beltran, M., Tjahjono, B., Baskoro, M. & Syaifullah, D., 25 Aug 2023, Flexible Automation and Intelligent Manufacturing: Proceedings of FAIM 2023, June 18–22, 2023, Porto, Portugal, Volume 2: Industrial Management. Silva, F. J., Ferreira, L. P., Sá, J. C., Pereira, M. T. & Pinto, C. M. A. (eds.). Springer Nature, p. 954–961 8 p. (Lecture Notes in Mechanical Engineering).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
Open AccessFile -
The imperative of communication signals in boosting business strategies of the bioplastic packaging industry
Baskoro, M. L., Tjahjono, B., Beltran, M., Bogush, A. & Wang, Y., 27 Jun 2023, In: Business Strategy and the Environment. 33, 2, p. 307-334 28 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile12 Citations (Scopus)17 Downloads (Pure) -
The Influence of Ecolabel: Insights from the Indonesian Bioplastics Packaging Industry Stakeholders
Baskoro, M. L., Tjahjono, B., Bogush, A., Beltran, M., Syaifullah, D. & Tjahjono, M., 25 Aug 2023, Flexible Automation and Intelligent Manufacturing: Proceedings of FAIM 2023, June 18–22, 2023, Porto, Portugal, Volume 2: Industrial Management. Silva, F. J., Ferreira, L. P., Sá, J. C., Pereira, M. T. & Pinto, C. M. A. (eds.). Springer Nature, p. 971–978 8 p. (Lecture Notes in Mechanical Engineering).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
Open AccessFile2 Citations (Scopus)9 Downloads (Pure)