Dr Mika Khanh

I am currently working as a senior lecturer in Digital Marketing within the School of Business.
Before joining LSBU, I have gained six years of experience in the Advertising and Communications Industry. As a researcher-practitioner, I am an active contributor in many collaborative schemes between Universities and industries, both inside and outside the UK.
My research interest centers on the roles of the Arts in marketing, social marketing and responsible marketing. This includes promoting artistic citizenship and the influences of the arts on individual and societal developments. Additionally, I am keen to employ various creative methods of research dissemination.

My recent research looks at the interplay between technology and the arts and how this interplay influenced the changes in consumption pattern. My research aims to widen the impact of arts engagement in facilitating the development of urban life, building reconciliation in communities, and producing engaged citizens.

I have won a number of research grants to develop my research interests, such as The Academy of Marketing Research Funding, The Great Britain Sasakawa, and British Council.

I have published in leading journals, including the Journal of Business Research, Marketing Theory, and the Journal of Marketing Management.

As an Artist- Researcher, I have produced several pieces of arts to visualise my research. They have been exhibited at national and international research events, conferences, and Arts Gallery. These include The Arts and Science festival, The Images of Research Exhibition, and Birmingham Arts and Gallery. I am also the winner of Consumer Culture Theory Consortium, Arts and Photography track.

In addition to my research activities, I have been an invited speaker on the Culture subjects at several institutions and organisations, such as Natural History Museum.

• Contemporary Issues in Digital Marketing •The Principles of Marketing • Marketing Strategy and Planning • Integrated contemporary communications • Direct and digital marketing Strategy • The Innovation and Product Manager • The Communications Manager • Brand Management • Marketing Project • Management Consultancy in a Global Environment • International Marketing