Personal profile

Overview

Having studied at the postgraduate level at LSBU, I joined the academic team in 2022 with 20+ years of corporate experience.
As Course Director, I am responsible for the development and student experience of our Chartered Manager Degree Apprenticeship and lead our preparation for OFSTED. I also support the Digital Marketer DA.
I am Module Leader for Brand Management and teach Responsible Business, Leadership, Strategy & Change.
I completed my MBA at LSBU in 2018.
My interests are in graduate outcomes and connecting the academic and corporate worlds to ensure opportunities are maximised for all.

Research Interests

I have worked in the service industry with a focus on Marketing Execution supporting global brands to communicate with their customers since 1994. In my most recent position as Business Director, I reported directly to the CEO and sat on the Senior Leadership Team. My responsibilities included two country operations (France and Italy), £120m revenue, 160 people and 16 clients from FMCG, financial services, retail and luxury sectors.
Within my corporate work, my focus was on delivering sustainable marketing execution - both in terms of global impact and financial delivery. An example would be to review current practices and reduce carbon by manufacturing as close to the final destination with reduced and more sustainable materials including the removal/substitution/reduction of damaging materials. Also, capturing data relating to enhanced services to aid the fulfilment of clients' global sustainability goals.
My work with the Business School Apprenticeships ensures I remain connected to the commercial world.

Additional Responsibility


Course Leader: Business School Apprenticeships
Module Leader: Brand Management

Subjects Taught


Brand Management Data for Decision Making Responsible Business (Ethics and Sustainability) Leadership, Strategy and Change

Education/Academic qualification

MBA

20172018

External Positions and Roles

Business Director, HH Global

20182022

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