Dr Mirsini Trigoni

I am a senior lecturer and Course Director for BA (Hons) Fashion Communication. My expertise is in interior design and visual communication, the relationship between commercial spaces and target audiences: how to use retail design, display design and visual merchandising, set design and styling so as to effectively target market segments and enhance a brand and its identity. Other areas of my expertise are media and photography, visual communication and visual persuasion.

Since 2009, I have been teaching both on undergraduate and postgraduate level, combining teaching with research and practicing design. I love combining theory with practice. I design and deliver practical creative workshops such as model making, props making, hand drawing, set design, material exploration and experimentation.
I have successfully mentored students in order to participate in the National Window Design competition with Phaidon Press & Foyles bookshops and had the pleasure of seeing my students winning prizes and installing their installation in Foyles bookshop in Charring Cross Street.
I undertake research projects and participate in conferences leading to publications and have received the award for Best Research conference paper in the 2nd International Colloquium on Design, Branding and Marketing. My current research interests include retail design, visual merchandising, fashion branding, print and social media, photography and visual communication.
Under the Erasmus Scheme I have taught in KHIO (in Oslo), KEA (in Copenhagen), LCI – FD Moda (in Barcelona) and NABA (in Milan) working with international students and meeting fellow academics and experts in Retail Design and Fashion. I have also participated on international fashion jury panels (e.g. in LCI – FD Moda on Fashion Degree final show) and discussion panels on retail design with new cultural and social focus (e.g. London Festival of Architecture 2021).
PUBLICATIONS
Trigoni, M., Roncha, A., and Radcyffe-Thomas, N. (2023) “How gucci mixed humour and high culture and put the cool in luxury digital marketing” accepted for publication on ‘Transformative Times for Fashion Marketing & Consumption: New horizons’ book published by Palgrave.
Radcyffe-Thomas, N. Roncha, A., and Trigoni M. (2022) case study #TFWGUCCI – Cool Luxury and Innovation in Fashion Marketing Communication: in Fashion & Luxury Marketing, (eds.) Michael R. Solomon & Mona Mrad SAGE Publications Ltd
Alexander, B. & Trigoni, M. (2020) Plastic fantastic? Melissa’s sustainability challenge. in Fashion Business Cases. London: Bloomsbury Academic.
Trigoni, M. & Alexander B. (2020) Arket: How can a sustainable approach be consistently communicated online and offline to gain competitive advantage. In Fashion Business Cases. London: Bloomsbury Academic.
Alexander, B. & Trigoni, M. (2019) Sensory Brand Experiences the Aesop Way. In Fashion Business Cases. London: Bloomsbury Academic.
Varley, R. & Trigoni, M. (2019) Strategic Retail Management in Varley, R., Roncha, A., Radcyffe-Thomas, N. & Gee, L. (Eds) Fashion Management: a strategic approach (pp.195-211). Red Global Press
Trigoni M. (2016) "Visual research methodologies, branding and magazine readerships", Journal of Fashion Marketing and Management: An International Journal, Vol. 20 Issue:3
https://www.linkedin.com/in/dr-mirsini-trigoni-05572750/?originalSubdomain=uk

Course Leader for BA (Hons) Fashion Communication