Professor Petko Kusev

I am a Professor of Decision Science at LSBU Business School. I joined the Business School from the University of Huddersfield where I was a Professor of Behavioural Science, the founder and Director of the Behavioural Research Centre, Acting HoD, Subject Group Leader for Research & Enterprise and a steering group member of the Secure Societies Institute and Centre for Biomimetic Societal Futures. I am also a Visiting Professor at The University of Warsaw and The University of Split.

I have previously worked at Kingston University London, City, University of London, University College London, The University of Tokyo, Tokyo Institute of Technology and The University of Warwick. I have published my behavioural research in world-leading journals with collaborators from QS 100 Universities, as well as with international practitioners. I earned a PhD in Psychology, MSc in Economics, and BSc in Psychology, and I am a Chartered Fellow of the Charted Management Institute - CMgr FCMI, and Senior Fellow of the Higher Education Academy (SFHEA).
My theoretical, empirical, and applied research and teaching in Judgement and Decision-Making, Behavioural Science/Economics, Cognitive Psychology, Behavioural Forecasting, Moral/Ethical Behaviour, Risk and Human Behaviour explore the influence on/and of Behaviour regardless of the type of Behavioural Agency (humans, organisations and autonomous systems), employing experimental research methods, mathematical modelling and data analysis techniques.
I have published my experimental and theoretical articles in world-leading journals hosted by the American Psychological Association, Psychonomic Society, Cognitive Science Society, and the Society for Risk Analysis. Accordingly, my interdisciplinary research in decision-making was rated as world-leading (4*) for REF2021 and REF2014. Moreover, I have conducted and published research with practitioners and international researchers.
I have been awarded several behavioural science research grants from AHRC, ESRC, the British Academy, Nuffield Foundation, Japan Society for the Promotion of Science, The Leverhulme Trust and Innovate UK (KTP). I am also an associate editor, special issue editor, reviewer for world-leading journals and for research grant applications submitted to ESRC, EPSRC, BBSRC, Swiss National Science Foundation. Furthermore, I have served on the advisory boards of several International scientific societies and research councils.
In my roles as an academic leader, I have been invited many times at national and international conferences (over 50 times), and have given keynote speeches on my research in Japan (The University of Tokyo, Tokyo Institute of Technology), USA (University of California, Los Angeles), Poland and Germany. I have also chaired many of those research events. Since 2010, I have supervised to successful completion 15 PhD and postdoctoral researchers and have been an external PhD examiner (for Universities in the UK and abroad) and REF2021 examiner for Universities in the UK.
I am also a member and senior fellow of leading International Psychological Societies: American Psychological Association, USA, Experimental Psychology Society, UK, Psychonomic Society, USA, Association for Psychological Science, USA, and Society for Judgment and Decision Making, USA.

My teaching in Decision Making, Business Psychology, Behavioural Forecasting, Behavioural Economics, Risk Behaviour focuses on the psychological factors that influence Behaviour (judgements and decision making), employing mathematical modelling, experimental research methods and data analysis techniques. For example, how humans (e.g., customers and managers) make Decisions, Judgements and Forecasts under conditions of Risk, Uncertainty and Ambiguity taking into account Organisational/Business Context, Psychological and Cognitive factors, and Socio-economic variables. I have developed a wide range of BSc and MSc Behavioural Science and Economics, Decision Making, and Research Methods and Statistics modules and courses. I have also designed and led research methods and practical research skills modules for PhD researchers. I was the founder and director of the MSc courses in Behavioural Economics and Decision Science at Kingston University London and University of Huddersfield. I have initiated, designed and validated these successful courses and all core modules. These courses were very well received by the International Students (Japan, USA, Germany, Australia), International Managers and Business and Professional Researchers. My excellence in teaching and managing teaching activities is recognised by the UK Higher Education Academy. I achieved a Senior Fellowship of the Higher Education Academy, UK in 2017 in recognition of my achievements in developing and managing educational activities as well as inspiring students and researchers. In my roles, I have exceeded my targets in relation to student satisfaction, retention/completion, employability of students (NSS), internationalisation, revisions of undergraduate and postgraduate curricula.