Ms Sultana Ashiq

I am a PhD researcher with over seven years of experience in Higher Education (HE) teaching, specializing in business management, innovation, strategy, and leadership. Currently, I serve as a Lecturer at London South Bank University (LSBU) and as the Course Director for BA Business Management (Year 2) within the Innovation, Strategy, and Leadership Management Division.

My research interests lie at the intersection of Sustainable Technology Acceptance, Human-Computer Interaction, and Consumer Behavior within the Computing and Informatics discipline. In addition to my academic role, I have contributed to online and blended learning as an LSBU Global CEG Digital Link Tutor, collaborating with Cambridge Education Group, a key partner of LSBU.

Beyond LSBU, I hold external appointments with various academic institutions and publishers, engaging in curriculum development, validation, and quality assurance of Higher Education International collaborations at both undergraduate and postgraduate levels. My teaching experience spans multiple institutions in the UK and Pakistan, providing me with a broad understanding of global education standards and pedagogical approaches.

My doctoral research lies at the intersection of Management Information Systems (MIS) and Human-Computer Interaction (HCI), focusing on the sustainable adoption of innovation, particularly Artificial Intelligence (AI) applications. Leveraging the Technology Acceptance Model (TAM), my study investigates how green awareness acts as a moderating factor in driving consumers toward environmentally sustainable innovation adoption. This research highlights the role of consumer green literacy in shaping technology acceptance, ensuring that AI-driven innovations are integrated into daily use in a more ecologically responsible manner.

Methodologically, I employ engineering-based analytical approaches, including the use of multiple algorithms in R programming and Tableau visualizations to enhance data-driven decision-making. These techniques allow for a more precise and scalable analysis of consumer adoption trends in sustainable technology.

My research holds significant implications for both environmental policymakers and enterprises, offering actionable insights on integrating sustainable innovation into product development and business strategies. By understanding the drivers of green technology adoption, organizations can develop policies and products that align with consumer sustainability values, promoting long-term environmental and economic benefits.

I have successfully published two conference papers in IEEE, a highly regarded engineering research platform, reinforcing the importance of green awareness in technology adoption. My publications contribute to the broader discourse on how sustainability considerations can be quantified and leveraged to drive responsible technological advancements.

Course Director – Level 5, BA Business Management

• Academic Leadership & Curriculum Development: Lead the design, development, and continuous enhancement of the Level 5 BA Business Management curriculum, ensuring alignment with industry trends, accreditation standards, and pedagogical best practices.
• Quality Assurance & Assessment Strategy: Oversee module validation, assessment design, and academic standards, ensuring rigorous evaluation methodologies that enhance student learning outcomes.
• Student Experience & Engagement: Implement student-centered learning strategies, monitor progression, and drive initiatives that enhance academic performance, employability skills, and overall student satisfaction.
• Stakeholder Collaboration: Engage with faculty members, and industry partners to ensure curriculum relevance, interdisciplinary integration, and research-informed teaching.

LSBU Global CEG Link Tutor

• Academic Oversight for Global Partnerships: Act as a bridge between LSBU and Cambridge Education Group (CEG), ensuring that academic standards, teaching methodologies, and assessment practices remain consistent across international and online learning platforms.
• Blended & Online Learning Quality Assurance: Evaluate and enhance digital pedagogy, ensuring seamless integration of online learning technologies while maintaining academic rigor in a blended learning environment.
• Compliance & Accreditation Liaison: Ensure that all collaborative academic programs meet regulatory requirements, including university policies, external accreditation, and QAA frameworks.
• Student Support & Progression: Monitor and address student progression, engagement, and support mechanisms, ensuring that distance and online learners receive equitable learning experiences.

Business School EDI (Equality, Diversity & Inclusion) Committee Member (2022-2024)

• Strategic Policy Development: Contribute to the formulation and implementation of EDI strategies within the Business School, ensuring alignment with institutional policies and sector-wide best practices.
• Inclusive Curriculum & Teaching Practices: Advocate for diverse, equitable, and inclusive learning environments, integrating multicultural perspectives and decolonized curricula to enhance student representation and engagement.
• Workplace & Student Inclusivity Initiatives: Design and support inclusive hiring, mentorship programs, and accessibility frameworks to foster a diverse academic and professional environment.
• Data-Driven Impact Assessment: Analyze EDI metrics, conduct surveys, and report on progress, challenges, and recommendations to improve inclusivity in student recruitment, faculty development, and institutional policies.

Athena SWAN Committee Member 2023-2024

• Gender Equality & Institutional Policy Development: Contribute to the advancement of gender equality strategies within the institution, ensuring alignment with Athena SWAN Charter principles.
• Data-Driven Impact Analysis: Assist in collecting, analyzing, and reporting gender equality metrics, identifying barriers to career progression for underrepresented groups in academia.
• Inclusive Recruitment & Career Development: Support initiatives that promote diversity in academic hiring, leadership roles, and career advancement opportunities for women and underrepresented groups.
• Equity-Focused Curriculum & Research Advocacy: Advocate for inclusive teaching practices, equitable workload distribution, and gender-balanced representation in research and academic decision-making.
• Action Plan Implementation & Accreditation Support: Contribute to the development and execution of action plans for Athena SWAN applications, ensuring institutional compliance and continuous improvement in EDI policies.

Postgraduate

• Project Management
• Research Methods
• Consultancy
• Enterprise and Innovation

Undergraduate – Management

• Operations, Logistics, and Supply Chain Management
• Managing Business Innovation
• Project Management
• Finance and Economics
• Data for Decision Making
• Principles of Strategy

Undergraduate – Engineering

• Professional Practice
• ICT Project Management
• Professional Practice and Team Design Project

Research Supervision

• BA and MSc Research Project Supervisor