A church without walls? How Megachurch Consumers-Congregants renegotiate the ritual space during COVID-19

Mika Khanh

A church without walls? How Megachurch Consumers-Congregants renegotiate the ritual space during COVID-19

Marketing, Tourism, Events and Hospitality

Research output: Contribution to conference › presentation

Abstract

The increasing spiritual desire of consumers turned national lockdown into a period of transition, which promoted the renegotiation of ritual practices and religious space. This research explains how consumer-congregants of one London megachurch developed new ‘living room’ and ‘cyber’ ritual experiences to rebuild and relocate their sacred spaces.

Original language	English
Publication status	Published - 7 Jul 2022
Event	Consumer Culture Theory - Duration: 7 Jul 2022 → …

Conference

Conference	Consumer Culture Theory
Period	7/07/22 → …

Keywords

ritual space; religious space; spiritual experience; consumer spirituality; social media

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A church without walls? How Megachurch Consumers-Congregants renegotiate the ritual space during COVID-19

Abstract

Conference

Keywords

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