A Framework for Market Growth in Bottom-of-the-Pyramid (BOP) Markets

Keyphrases

• Bottom of the Pyramid Market 100%
• Market Expansion 100%
• Marketing Strategy 66%
• Depth Interviews 33%
• Market Potential 33%
• Executive 33%
• Bottom of the Pyramid 33%
• Brand Strategy 33%
• Portfolio Development 33%
• Growing Markets 33%
• Category Development 33%
• Conceptual Study 33%
• Evidence-based Theory 33%
• Development Strategy 33%

Social Sciences

• Marketing Strategy 100%
• Evidence-Based 50%
• Emerging Market 50%
• Development Strategy 50%
• In-Depth Interview 50%
• Conceptual Study 50%
• Profit 50%

Economics, Econometrics and Finance

• Marketing Management 100%
• Emerging Economies 50%
• Fast Moving Consumer Goods 50%
• Profit 50%
• Market Size 50%
• Conceptual Study 50%