Abstract
The main factor for growth in a globalised and highly competitive world is to have an innovative and continuous improvement for the new technologies; however, it is difficult to guarantee the success of such factor without considering the human nature of the people. The Unified Theory of Acceptance and Use of Technology (UTAUT2) is a model that has been used for years to help us understand the drivers of acceptance of new information technologies by its users. This paper presents the Actor-Network Theory (ANT) as a framework to analyse external variables influencing technology acceptance. We have identified a new construct and moderating factor enabling the extension of the UTAUT2. The scenario used to conduct our investigation is the Autonomous Vehicle (AV) which is a disruptive technology and may prove to be the next big evolution in personal transportation. The study was conducted using an anon-ymous survey, over 410 responses so far, and numerous interviews with experts in the field of sociology, psychology and computer science in order to refine the proposed model. Our re-search findings reveal not only the usefulness of ANT in developing an understanding the hu-man and non-human actants playing a role in consumer’s behavioural intention of using AV, but ANT also helps us to argue that culture is a direct determinant of behavioural intention and social class is a very important moderating aspect.
| Original language | English |
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| Title of host publication | Global Security, Safety and Sustainability: The Security Challenges of the Connected World |
| Place of Publication | switzerland |
| DOIs | |
| Publication status | Published - 5 May 2017 |
Keywords
- Technology acceptance model
- Actor-Network Theory
- Security
- Unified theory of acceptance and use of technology
- Autonomous Vehicles