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An empirical study of industrial consumer buying behaviour: how airlines buy airplanes
Dag Bennett
Marketing, Tourism, Events and Hospitality
Research output
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Contribution to conference
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Paper
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peer-review
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Keyphrases
Airlines
100%
Airplane
100%
Brand Choice
50%
Buyer Behavior
50%
Buying Pattern
50%
Commercial Aircraft
50%
Competitive Market Structure
50%
Conceptual Contribution
50%
Consumer Buying Behaviour
100%
Consumer Panel Data
50%
Double Duplication
50%
Double Jeopardy
50%
Duplication of Purchase Law
50%
Fetal Magnetocardiography (fMCG)
50%
Industrial Customers
100%
Industrial Market
50%
Industrial Marketing
50%
Managerial Implications
50%
Marketing Management
50%
Spread out
50%
Stochastic Model
50%
Social Sciences
Airline
100%
Airplane
100%
Buyer Behavior
100%
Buying Behavior
100%
Competitive Market
100%
Industrial Marketing
100%
Legislation
100%
Market Structure
100%
Marketing Management
100%
Panel Data
100%
Stochastics
100%
Economics, Econometrics and Finance
Airline
100%
Business-to-Business Marketing
100%
Competitive Market
100%
Market Structure
100%
Marketing Management
100%
Panel Study
100%