Abstract
How we ‘frame’ alcohol use and harms has wide ranging implications. To date, little empirical research has looked at framing in the context of how alcohol charities (or public bodies) communicate – what works? ACUK commissioned a consortium of researchers to explore, develop and test different framing strategies to evaluate this which will result in a ‘communications tookit’ for stakeholders
Original language | English |
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Publication status | Published - 9 May 2023 |
Event | SPECTRUM 'Alcohol evidence in policy and practice 2023' - Duration: 5 Sept 2023 → … |
Conference
Conference | SPECTRUM 'Alcohol evidence in policy and practice 2023' |
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Period | 5/09/23 → … |
Keywords
- Alcohol, framing, public health