Chapter 5. Four decades of engaging customers in product innovation

Mika Khanh

doi:10.4337/9780857937957.00012

Chapter 5. Four decades of engaging customers in product innovation

Mika Khanh

Marketing, Tourism, Events and Hospitality

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

Customer co-creation has been an increasingly discussed concept within the innovation field in recent years. This study traces the development of this concept since it first appeared in 1976. By conducting content analysis of 588 academic articles and case studies, the evolution of the concept of customer co-creation has been properly depicted. Alongside the elaboration of this evolution, related issues such as the complexity and the conceptualization of types of customer values are also discussed.

Original language	English
Title of host publication	Research Handbook of Innovation and Creativity for Marketing Management
Publisher	Edward Elgar
DOIs	https://doi.org/10.4337/9780857937957.00012
Publication status	Published - 28 Apr 2017

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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10.4337/9780857937957.00012Licence: CC BY 4.0

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Chapter 5. Four decades of engaging customers in product innovation

Abstract

UN SDGs

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