Abstract
This is a time for dreaming for media professionals and much is now possible – cross-platform media brands, interactivity, mobility and on-demand programming. As producers create new interactive formats are they merely following their own creative dreams, or are they considering what audiences want or might need? Audience reception studies on ‘Celebdaq’, the BBC’s celebrity trading game, show the importance of understanding audiences when constructing interactive media.
| Original language | English |
|---|---|
| Title of host publication | Digital Utopia in the Media: from Discourses to Facts. A Balance |
| Place of Publication | Barcelona |
| Publisher | Tripodos |
| Pages | 763-777 |
| Publication status | Published - 30 Nov 2005 |
Keywords
- Audiences
- Online Communities
- New Media
- BBC
- Production