Checking New Media Dreaming

Lizzie Jackson

Checking New Media Dreaming

Lizzie Jackson

School of Arts and Social Sciences

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

This is a time for dreaming for media professionals and much is now possible – cross-platform media brands, interactivity, mobility and on-demand programming. As producers create new interactive formats are they merely following their own creative dreams, or are they considering what audiences want or might need? Audience reception studies on ‘Celebdaq’, the BBC’s celebrity trading game, show the importance of understanding audiences when constructing interactive media.

Original language	English
Title of host publication	Digital Utopia in the Media: from Discourses to Facts. A Balance
Place of Publication	Barcelona
Publisher	Tripodos
Pages	763-777
Publication status	Published - 30 Nov 2005

Keywords

Audiences
Online Communities
New Media
BBC
Production

Cite this

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Checking New Media Dreaming

Abstract

Keywords

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