Abstract
The desire for spiritual experiences, particularly religious rituals, further increased during the pandemic. Through a netnographic examination, this study explains how consumer-congregants of a London-based megachurch renegotiated their spiritual experience and ritual space to create new ‘living-room’ and ‘cyber’ rituals, using the social media platforms as ritual carriers.
| Original language | English |
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| Publication status | Published - 7 Jul 2022 |
| Event | Consumer Culture Theory - Duration: 7 Jul 2022 → … |
Conference
| Conference | Consumer Culture Theory |
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| Period | 7/07/22 → … |
Keywords
- consumer spirituality; spiritual experience; ritual space; sacred space; ritual carrier; megachurches; social media