Church Without Walls? Social Media as Ritual Carrier for Megachurch Congregants in the Renegotiation of Ritual Space

Mika Khanh

Church Without Walls? Social Media as Ritual Carrier for Megachurch Congregants in the Renegotiation of Ritual Space

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Abstract

The desire for spiritual experiences, particularly religious rituals, further increased during the pandemic. Through a netnographic examination, this study explains how consumer-congregants of a London-based megachurch renegotiated their spiritual experience and ritual space to create new ‘living-room’ and ‘cyber’ rituals, using the social media platforms as ritual carriers.

Original language	English
Publication status	Published - 7 Jul 2022
Event	Consumer Culture Theory - Duration: 7 Jul 2022 → …

Conference

Conference	Consumer Culture Theory
Period	7/07/22 → …

Keywords

consumer spirituality; spiritual experience; ritual space; sacred space; ritual carrier; megachurches; social media

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AB - The desire for spiritual experiences, particularly religious rituals, further increased during the pandemic. Through a netnographic examination, this study explains how consumer-congregants of a London-based megachurch renegotiated their spiritual experience and ritual space to create new ‘living-room’ and ‘cyber’ rituals, using the social media platforms as ritual carriers.

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Church Without Walls? Social Media as Ritual Carrier for Megachurch Congregants in the Renegotiation of Ritual Space

Abstract

Conference

Keywords

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