Abstract
The growth of online religion and consumer engagement with donation and church services, especially post-pandemic, has inspired us to look into the role of Religious live streaming in society. This study aims to develop an understanding of how megachurches can respond to the public when entering the general media’s public sphere, develop transformable rituals to help congregant-consumers to find, create and grow their spiritual authentic self - including both intra and interpersonal authenticity.
| Original language | English |
|---|---|
| Publication status | Published - 3 Jul 2023 |
| Event | The Academy of Marketing 2023 - University of Birmingham, Birmingham, United Kingdom Duration: 3 Jul 2023 → 6 Jul 2023 https://academyofmarketing.org/am2023-conference/#:~:text=Given%20these%20cultural%2C%20technological%20and,big%20issues%20of%20the%20day. |
Conference
| Conference | The Academy of Marketing 2023 |
|---|---|
| Abbreviated title | AM2023 |
| Country/Territory | United Kingdom |
| City | Birmingham |
| Period | 3/07/23 → 6/07/23 |
| Other | The Department of Marketing at University of Birmingham invited colleagues to submit their best and most exciting work to the 2023 Academy of Marketing Conference at Birmingham Business School, University of Birmingham. Birmingham, the second city of the UK, tends to underplay its influence, power, and cultural history relative to the capital. Yet, Birmingham is located at the heart of the country and also the industrial revolution. The natural resources available in the local area, the canal network that allowed goods to move through the country and the diverse population attracted to the area as a result of colonial expansion, the availability of employment and incentives for migration, resulted in a culturally and materially rich city. Birmingham has come a long way from its industrial heritage. Now more home to the service industries than heavy industry and racketeers, Birmingham has much to offer. With over 100 miles of canal navigation, Birmingham has more canals than Venice. Although portrayed in the notorious Peaky Blinders as dismal waterways, forged on poverty and toil, today they are flanked by trendy warehouse apartments, designer shops, and a vast variety of eateries and bars. We are home to Europe’s largest urban park outside of a capital city, and with over 8,000 acres of parks and green space, Birmingham is one of Europe’s greenest cities. And for the foodies among us, we have the most Michelin Star Restaurants in the UK outside of London. We highlighted the centrality of Birmingham and the broader region in pushing forward clean energy, punching above its weight in the video games industry, housing the UK headquarters of leading professional services firms and a network of internationally renowned cultural organisations such as the Birmingham Royal Ballet, the Birmingham Symphony Orchestra, the ICON gallery and our own Barber Institute. Birmingham Museum and Art Gallery has the world’s largest collection of Pre-Raphaelite paintings. Birmingham was also the host of the Commonwealth Games in August 2022. Given these cultural, technological and aesthetic changes that the city has undergone, the theme of the 2023 conference was Revolution. We invited colleagues to consider specifically how concepts of revolution can be useful in helping marketing scholars to engage with the big issues of the day. But we also encouraged work that dealt with the various meanings revolution has. Where better to host these exciting discussions than England’s first Civic University, and Birmingham Business School, where our vision is to promote curiosity and thought leadership for responsible business. |
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Keywords
- Religion, live streaming, Authenticity, mediatisation