TY - JOUR
T1 - Context Moderates Priming Effects on Financial Risk Taking
AU - Aldrovandi, Silvio
AU - Kusev, Petko
AU - Hill, T
AU - Vlaev, I
PY - 2017/3/14
Y1 - 2017/3/14
N2 - Previous research has shown that risk preferences are sensitive to the financial domain in which they are framed. In the present paper, we explore whether the effect of negative priming on risk taking is moderated by financial context. A total of 120 participants completed questionnaires, where risky choices were framed in six different financial scenarios. Half of the participants were allocated to a negative priming condition. Negative priming reduced risk-seeking behaviour compared to a neutral condition. However, this effect was confined to non-experiential scenarios (i.e., gamble to win, possibility to lose), and not to ‘real world’ financial products (e.g., pension provision). The results call into question the generalisability of priming effects on different financial contexts
AB - Previous research has shown that risk preferences are sensitive to the financial domain in which they are framed. In the present paper, we explore whether the effect of negative priming on risk taking is moderated by financial context. A total of 120 participants completed questionnaires, where risky choices were framed in six different financial scenarios. Half of the participants were allocated to a negative priming condition. Negative priming reduced risk-seeking behaviour compared to a neutral condition. However, this effect was confined to non-experiential scenarios (i.e., gamble to win, possibility to lose), and not to ‘real world’ financial products (e.g., pension provision). The results call into question the generalisability of priming effects on different financial contexts
UR - http://dx.doi.org/10.3390/risks5010018
U2 - 10.3390/risks5010018
DO - 10.3390/risks5010018
M3 - Article
SN - 2227-9091
VL - 5
SP - 18
JO - Risks
JF - Risks
IS - 1
ER -