Creativity in car design – the behaviour at the edges

The paper is developed from a longer evaluation of the history of car design. This larger evaluation used statistical processes for investigating the direction of history. Rather than looking at the way that design thinking and paradigms have become established in car design, the paper takes a sideways look at the variations and quirky cars that have been built, categorising them. The paper ends with a brief look at how and why novelty might become innovation and hence alter the course of the product history. This is where the novelty demonstrates significant advantages for the customer and manufacturer.