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Cultural Meaning, Advertising, and National Culture: A Four-Country Study
Barbara Czarnecka
, Rebecca Brennan
Marketing, Tourism, Events and Hospitality
Research output
:
Contribution to journal
›
Article
›
peer-review
20
Citations (Scopus)
Overview
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Keyphrases
National Culture
100%
Cultural Meanings
100%
Country Studies
100%
Advertisers
50%
Society Value
50%
Cultural Characteristics
25%
Societal Values
25%
Cultural Variation
25%
Meaning Transfer Theory
25%
Global Marketing
25%
GLOBE Dimensions
25%
Advertising Appeals
25%
Target Country
25%
Arts and Humanities
National Cultures
100%
advertisers
66%
Global
33%
Online
33%
Similarities
33%
Content Analysis
33%
Traits
33%
Mould
33%
Fungi
33%
Social Sciences
National Cultures
100%
Advertising
100%
Comparative Study
20%
Content Analysis
20%
Global Marketing
20%
Cultural Variation
20%
Fungi
20%
Engineering
Similarities
100%