Double Jeopardy - 50 years on. Reviving a forgotten tool that still predicts brand loyalty

Keyphrases

• Double Jeopardy 100%
• Brand Loyalty 100%
• Law 50%
• Differential Replication 50%
• Brand Performance 25%
• Brand Strategy 25%
• Buying 25%
• House of Brands 25%
• Work-first 25%
• Market Capital 25%
• Simple Tools 25%
• No Boundary Conditions 25%
• Competitive Brand 25%
• Attitudinal Brand Loyalty 25%
• Brand Audit 25%
• Independence Assumption 25%

Social Sciences

• Brand Loyalty 100%
• Legislation 50%
• Emerging Market 50%
• Work-First 50%
• Science 50%
• Brand Strategy 50%