Abstract
Technology entrepreneurship is an emerging domain in the field of entrepreneurship and the practice-oriented method called the Lean Startup approach (LSA) has made a big impact in this area. However, many technology startups continue to have survivability issues. This study focuses on understanding the theory of entrepreneurial pivoting and its associated factors. In this study, we have collected secondary data comprising 80 tech startups to validate the different types of pivots they pursued by the companies and the factors that triggered the pivoting. The most common pivots among these were found to be customer segment pivot and customer need pivot.
| Original language | English |
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| Publication status | Published - 17 May 2021 |
| Event | TEMSCON’21: 2021 IEEE Technology & Engineering Management Conference – Europe. - Duration: 17 May 2021 → … |
Conference
| Conference | TEMSCON’21: 2021 IEEE Technology & Engineering Management Conference – Europe. |
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| Period | 17/05/21 → … |
Keywords
- pivots and factors
- technology entrepreneurship
- Lean Startup approach