EXPLORING THE ROLE OF CYBER SECURITY MEASURES (ENCRYPTION, FIREWALLS, AND AUTHENTICATION PROTOCOLS) IN PREVENTING CYBER-ATTACKS ON E-COMMERCE PLATFORMS

The present study seeks to examine the significance of cybersecurity measures, specifically encryption strength (ES), firewall configuration (FC), and authentication protocols (AP), in protecting e-commerce platforms against cyber-attacks. The data collection process involved the administration of a survey to IT professionals responsible for overseeing e-commerce operations in a range of organisations located in Saudi Arabia. A convenience sampling method was employed to distribute a total of 300 questionnaires, out of which 190 completed responses were selected for analysis. The measurement model, which encompassed variables such as ES, FC, AP, security training (ST), cyber-attack incidents (CAI), customer trust (CT), and incident response time (IRT), was estimated using the structural equation model in Amos. The results of this study provide insights into the relationship between cybersecurity measures and their influence on the frequency of cyberattacks. The study highlights the significance of encryption, firewall configuration, and authentication protocols in strengthening e- commerce platforms. Additionally, this study examines the impact of security training on the improvement of overall cybersecurity posture and its subsequent effect on customer trust. The examination also takes into account the duration of incident response as a critical element in minimising the consequences of cyber incidents. The findings obtained from this study contribute to a more comprehensive comprehension of the cybersecurity environment within the realm of electronic commerce.