Abstract
The results of our paired experiment clearly show that ambient scent raises self reported emotional states of respondents on all dimensions. In addition, these emotions were consistent with brand positioning objectives. The effect of ambient scent is more pronounced for women than for men.
| Original language | English |
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| Publication status | Published - 7 Jul 2015 |
| Event | LSBU Research Summer School 2015 - Duration: 7 Jul 2015 → … |
Conference
| Conference | LSBU Research Summer School 2015 |
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| Period | 7/07/15 → … |