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How effective are new digital B2B loyalty-programmes?
Ammarah Marjan
Marketing, Tourism, Events and Hospitality
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Keyphrases
Consumer Market
100%
Buying
100%
Trend Analysis
100%
Loyalty Programs
100%
Heavy Buyers
100%
Popular
50%
Corporate
50%
Mathematical Model
50%
Extant Literature
50%
Shipping Cost
50%
Repertoire Size
50%
Managerial Attention
50%
Empirically Based
50%
Existing Trends
50%
Heavy Medium
50%
Succeeding
50%
Industrial Machining
50%
Loyalty Behaviour
50%
Business-to-business
50%
Test Performance
50%
Marketing Tools
50%
Social Sciences
Trend Analysis
100%
USA
50%
Sales
50%
Mathematical Model
50%
Marketing Instrument
50%