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Loyalty Deficits for Small Share Brands
Katrin Franke
,
Dag Bennett
, Charles Graham
Research output
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Paper
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peer-review
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Dive into the research topics of 'Loyalty Deficits for Small Share Brands'. Together they form a unique fingerprint.
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Keyphrases
Repeat Purchase
100%
Loyalty
100%
Double Jeopardy
66%
Performance-based
33%
Popular
33%
Law
33%
Consumer Choice Behavior
33%
Paper Documents
33%
Growth Decline
33%
Loyalty Metrics
33%
Market Share
33%
Dynamic Growth
33%
Subscription
33%
Brand Performance
33%
Dirichlet Model
33%
Negative Deviation
33%
Brand Performance Metrics
33%
Social Sciences
UK
100%
Panel Data
100%
Market Share
100%
Decision Making
100%
Economics, Econometrics and Finance
Fast Moving Consumer Goods
100%
Panel Study
100%
Market Share
100%