Market(ing) the small. How does marketing work for UK SMEs?

Stephen Barber, Dag Bennett, Charles Graham

Research output: Contribution to conference › Poster › peer-review

Original language	English
Publication status	Published - 13 Jul 2016
Event	LSBU Summer School 2016 - Duration: 13 Jul 2016 → …

Conference	LSBU Summer School 2016
Period	13/07/16 → …

Keywords

This output contributes to the following UN Sustainable Development Goals (SDGs)

@conference{a387add6102d40009e292af34ed6e1c6,

title = "Market(ing) the small. How does marketing work for UK SMEs?",

keywords = "small brands, SME, Double Jeopardy, Loyalty, Behavioural loyalty, Brand loyalty, Consumer behaviour",

author = "Stephen Barber and Dag Bennett and Charles Graham",

year = "2016",

month = jul,

day = "13",

language = "English",

note = "LSBU Summer School 2016 ; Conference date: 13-07-2016",

}