Abstract
Through two production and audience studies, spanning a seven year period, the author argues that a reorientation towards a creative, innovative, and interactive public is necessary in order for Public Service Media to maintain position in the emerging participatory media landscape. 'Participatory Public Service Media: Presenters and Hosts in BBC New Media' (Jackson, 2009) looks at how the relationship between producers and audiences is alters in 'interactive' web-based media services. 'Children in Virtual Worlds - Adventure Rock Users and Producers Study' (Jackson, Gauntlett, and Steemers, 2009) argues for users to be involved at the earliest concepting stages when building participatory environments.
| Original language | English |
|---|---|
| Title of host publication | Public Media Management for the Twenty-First Century: Creativity, Innovation, and Interaction (Paperback Edition). |
| Place of Publication | New York, USA |
| Publisher | Routledge (Taylor & Francis Group) |
| Publication status | Published - 15 Oct 2013 |
Keywords
- Virtual Worlds
- Public Service Media
- Audiences
- Producers
- Presenters
- Participatory Culture