Perceptions of BREEAM in the Construction Industry

Since the effects of climate change are being felt on a worldwide scale with negative influence on the environment, industries are adopting sustainable practices to lessen the damage. However, due to various perceptions, including the notion that green practices adversely impact profitability, the implementation of a mitigating model like the Building Research Establishment's Environmental Assessment Method (BREEAM) seems to have been met with apathy within the UK construction industry. This study seeks to dispel current perceptions associated with BREEAM relating to the increase in costs due to implementation of the scheme. The study employed a case study methodology to gather qualitative primary data using semi-structured interview. Participants were chosen using a purposive sample strategy. The study identified that though cost was a key component in the BREEAM assessment process, being it in the design or construction stage, its impact on overall project cost is insignificant in comparison to its high impact and numerous benefits. By way of contribution, this paper will positively shape understanding and attitudes about BREEAM across the UK construction industry to encourage industry players to embrace it.