Abstract
That satisfying feeling after doomscrolling through endless TikTok videos or impulsively shopping online mimics the relief of scratching an itch. This is dopamine at work — a brain chemical (neurotransmitter) responsible for feelings of reward and accomplishment. Whether indulging in viral videos or engaging in new hobbies, dopamine creates a sense of achievement that keeps us coming back for more.
| Original language | English |
|---|---|
| Specialist publication | The Conversation |
| Publisher | The Conversation Trust (UK) Limited |
| Publication status | Published - 20 Jan 2025 |
Keywords
- social media
- addiction