Social responsibility and ethics

Anita Peleg; Charles Graham

Social responsibility and ethics

Marketing, Tourism, Events and Hospitality

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

Marketing: theory, evidence, practice challenges traditional marketing theories and concepts while presenting a research-driven framework for understanding the marketing process.

Original language	English
Title of host publication	Marketing: Theory, Evidence, Practice
Place of Publication	Melbourne, Australia
Publisher	Oxford University Press (OUP)
Number of pages	52
Publication status	Published - 1 Nov 2017

Keywords

Ethics
Social Responsibility

Cite this

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title = "Social responsibility and ethics",

abstract = "Marketing: theory, evidence, practice challenges traditional marketing theories and concepts while presenting a research-driven framework for understanding the marketing process.",

keywords = "Ethics, Social Responsibility",

author = "Anita Peleg and Charles Graham",

year = "2017",

month = nov,

day = "1",

language = "English",

booktitle = "Marketing: Theory, Evidence, Practice",

publisher = "Oxford University Press (OUP)",

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AU - Peleg, Anita

AU - Graham, Charles

PY - 2017/11/1

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N2 - Marketing: theory, evidence, practice challenges traditional marketing theories and concepts while presenting a research-driven framework for understanding the marketing process.

AB - Marketing: theory, evidence, practice challenges traditional marketing theories and concepts while presenting a research-driven framework for understanding the marketing process.

KW - Ethics

KW - Social Responsibility

M3 - Chapter

BT - Marketing: Theory, Evidence, Practice

PB - Oxford University Press (OUP)

CY - Melbourne, Australia

ER -

Social responsibility and ethics

Abstract

Keywords

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