Social responsibility and ethics

Charles Graham; Anita Peleg; B Sharp

Social responsibility and ethics

Charles Graham
, Anita Peleg
, B Sharp (Editor)

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

Marketing: theory, evidence, practice challenges traditional marketing theories and concepts while presenting a research-driven framework for understanding the marketing process.

Original language	English
Title of host publication	Marketing: Theory, Evidence, Practice
Place of Publication	Melbourne, Australia
Publisher	Oxford University Press (OUP)
Number of pages	52
Publication status	Published - 1 Nov 2017

Keywords

Ethics
Social Responsibility

Cite this

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title = "Social responsibility and ethics",

abstract = "Marketing: theory, evidence, practice challenges traditional marketing theories and concepts while presenting a research-driven framework for understanding the marketing process.",

keywords = "Ethics, Social Responsibility",

author = "Charles Graham and Anita Peleg and B Sharp",

year = "2017",

month = nov,

day = "1",

language = "English",

booktitle = "Marketing: Theory, Evidence, Practice",

publisher = "Oxford University Press (OUP)",

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TY - CHAP

T1 - Social responsibility and ethics

AU - Graham, Charles

AU - Peleg, Anita

A2 - Sharp, B

PY - 2017/11/1

Y1 - 2017/11/1

N2 - Marketing: theory, evidence, practice challenges traditional marketing theories and concepts while presenting a research-driven framework for understanding the marketing process.

AB - Marketing: theory, evidence, practice challenges traditional marketing theories and concepts while presenting a research-driven framework for understanding the marketing process.

KW - Ethics

KW - Social Responsibility

M3 - Chapter

BT - Marketing: Theory, Evidence, Practice

PB - Oxford University Press (OUP)

CY - Melbourne, Australia

ER -

Social responsibility and ethics

Abstract

Keywords

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