Support for sustained breastfeeding

This document is the Accepted Manuscript version of a Published Work that appeared in final form in the Journal of Health Visiting , copyright © MA Healthcare, after peer review and technical editing by the publisher. To access the final edited and published work see 10.12968/johv.2017.5.8.376 . World Breastfeeding Week will be occurring from the 1st-7th August 2017. This is celebrated across the globe every year to encourage breastfeeding and improve child health, whilst commemorating the Innocenti Declaration signed in August 1990. This year observes 25 years of the World Alliance for Breastfeeding Action (WABA) celebration with a key focus on working together to achieve the Sustainable Development Goals which were linked to breastfeeding in 2016 (WABA 2017).