Abstract
The purpose of this paper is to explore the role of mobile technology and related service platforms in supporting informal micro-entrepreneurships in rural Ghana. It aims to extend our knowledge through the development of a conceptual model.
Design/methodology/approach
A qualitative research design used in-depth semi-structured interviews with five micro-entrepreneurship owners in the Kwahu South District in the Eastern region of Ghana. Identification of potential case firms was facilitated by a local official. Interview data were analysed thematically.
Findings
Mobile technology engendered pride and emotional connectedness and, being easy to use, helped to increase business confidence. Adoption advantages included improved communications with customers and business partners, and effective stock control, providing competitive advantage. Further understanding of mobile technology’s role in …
| Original language | English |
|---|---|
| Pages (from-to) | 306-327 |
| Journal | Journal of Entrepreneurship in Emerging Economies |
| DOIs | |
| Publication status | Published - 15 Nov 2018 |
| Externally published | Yes |
Keywords
- Ghana, Competencies, Mobile phones, Informal micro-entrepreneurships, Internet-based entrepreneurship, Platform technology