The Advertising Revolution: Past, Present and Future

Helen Powell

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Abstract

In a nutshell the idea behind the new book is this. Examine the key developments to the magazine industry since 2014 and explain, in detail, how the business has INNOVATED to survive. Key issues that Publishers and Editors have had to grapple with will be explored. The book will be UK based but will be international looking through use of case studies.
Original languageEnglish
Title of host publicationInnovations In Magazine Publishing
Place of PublicationAbingdon
PublisherRoutledge
Pages103-126
Number of pages24
Edition1st
ISBN (Electronic)9781000367706
ISBN (Print)9780367337001
Publication statusPublished - 3 May 2021
Externally publishedYes

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