Abstract
It is proposed that passenger-responsive Positive Surface Acting reduces on-plane make for a small interaction. It is hypothesised that national culture that is inclined to deference on power distance would be moderating variables. In this paper we outline the role of national culture, social and individual psychological factors, as keys to facilitating cross cultural service interaction in this Thai specific case study. It is suggested that a preeminent representation of hospitality moderates the relationship of personality traits in relation to cross cultural research of particular emphasis in this study is the connection between culture and gender. This study aims to inform our understanding of service interface in the cross cultural airline environment.
| Original language | English |
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| Publication status | Published - 11 Sept 2012 |
| Externally published | Yes |
| Event | British Academy of Management - Duration: 9 Nov 2012 → … |
Conference
| Conference | British Academy of Management |
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| Period | 9/11/12 → … |
Keywords
- Thai culture, national culture, airlines