TY - JOUR
T1 - The cognitive economy: The probabilistic turn in psychology and human cognition
AU - Kusev, Petko
AU - van Schaik, P
PY - 2013/5/14
Y1 - 2013/5/14
N2 - According to the foundations of economic theory, agents have stable and coherent “global” preferences that guide their choices among alternatives. However, people are constrained by information-processing and memory limitations and hence have a propensity to avoid cognitive load. We propose that this in turn will encourage them to respond to “local” preferences and goals influenced by context and memory representations.
AB - According to the foundations of economic theory, agents have stable and coherent “global” preferences that guide their choices among alternatives. However, people are constrained by information-processing and memory limitations and hence have a propensity to avoid cognitive load. We propose that this in turn will encourage them to respond to “local” preferences and goals influenced by context and memory representations.
UR - https://www.scopus.com/pages/publications/84877938322
U2 - 10.1017/s0140525x12003019
DO - 10.1017/s0140525x12003019
M3 - Article
SN - 1469-1825
VL - 36
SP - 294
EP - 295
JO - Behavioral and Brain Sciences
JF - Behavioral and Brain Sciences
IS - 3
ER -