The dataset for validation of customer inspiration construct in Malaysian context

Arsalan Mujahid Ghouri; Tai Mei Kin; Nek Kamal bin Yeop Yunus; Pervaiz Akhtar

doi:10.1016/j.dib.2019.104131

The dataset for validation of customer inspiration construct in Malaysian context

Arsalan Mujahid Ghouri, Tai Mei Kin, Nek Kamal bin Yeop Yunus, Pervaiz Akhtar

Research output: Contribution to journal › Article › peer-review

6 Citations (Scopus)

Abstract

This study intended to validate customer inspiration (CI)in Malaysian/developing country context. Data were collected from two different respondents for two studies - from Millennial customers of the auto industry and Generation Z customers of the smartphone industry. The survey conducted through a standardized and structured questionnaire. The variables of the both studies were customer-defined market orientation (MO) (customer orientation, competitor orientation, and interfunctional coordination), CI (inspired-by and inspired-to), and customer loyalty (CL). This research strategy, in terms of quantity, is descriptive and correlational. Statistical analysis of the data was carried out, using ADANCO 2.0. The finding of the study suggests all results of data 1 and data 2 were significant, and CI mediates the sub-constructs of MO with CL.

Original language	English
Article number	104131
Journal	Data in Brief
Volume	25
DOIs	https://doi.org/10.1016/j.dib.2019.104131 https://doi.org/10.1016/j.dib.2019.104131
Publication status	Published - 11 Jun 2019
Externally published	Yes

Bibliographical note

Publisher Copyright:
© 2019 The Authors

Keywords

dataset validation, customer inspiration, Malaysia

Access to Document

Cite this

@article{81839ddae2a549669b6950cab3fe362b,

title = "The dataset for validation of customer inspiration construct in Malaysian context",

abstract = "This study intended to validate customer inspiration (CI)in Malaysian/developing country context. Data were collected from two different respondents for two studies - from Millennial customers of the auto industry and Generation Z customers of the smartphone industry. The survey conducted through a standardized and structured questionnaire. The variables of the both studies were customer-defined market orientation (MO) (customer orientation, competitor orientation, and interfunctional coordination), CI (inspired-by and inspired-to), and customer loyalty (CL). This research strategy, in terms of quantity, is descriptive and correlational. Statistical analysis of the data was carried out, using ADANCO 2.0. The finding of the study suggests all results of data 1 and data 2 were significant, and CI mediates the sub-constructs of MO with CL.",

keywords = "dataset validation, customer inspiration, Malaysia",

author = "Ghouri, {Arsalan Mujahid} and Kin, {Tai Mei} and Yunus, {Nek Kamal bin Yeop} and Pervaiz Akhtar",

note = "Publisher Copyright: {\textcopyright} 2019 The Authors",

year = "2019",

month = jun,

day = "11",

doi = "10.1016/j.dib.2019.104131",

language = "English",

volume = "25",

}

TY - JOUR

T1 - The dataset for validation of customer inspiration construct in Malaysian context

AU - Ghouri, Arsalan Mujahid

AU - Kin, Tai Mei

AU - Yunus, Nek Kamal bin Yeop

AU - Akhtar, Pervaiz

PY - 2019/6/11

Y1 - 2019/6/11

N2 - This study intended to validate customer inspiration (CI)in Malaysian/developing country context. Data were collected from two different respondents for two studies - from Millennial customers of the auto industry and Generation Z customers of the smartphone industry. The survey conducted through a standardized and structured questionnaire. The variables of the both studies were customer-defined market orientation (MO) (customer orientation, competitor orientation, and interfunctional coordination), CI (inspired-by and inspired-to), and customer loyalty (CL). This research strategy, in terms of quantity, is descriptive and correlational. Statistical analysis of the data was carried out, using ADANCO 2.0. The finding of the study suggests all results of data 1 and data 2 were significant, and CI mediates the sub-constructs of MO with CL.

AB - This study intended to validate customer inspiration (CI)in Malaysian/developing country context. Data were collected from two different respondents for two studies - from Millennial customers of the auto industry and Generation Z customers of the smartphone industry. The survey conducted through a standardized and structured questionnaire. The variables of the both studies were customer-defined market orientation (MO) (customer orientation, competitor orientation, and interfunctional coordination), CI (inspired-by and inspired-to), and customer loyalty (CL). This research strategy, in terms of quantity, is descriptive and correlational. Statistical analysis of the data was carried out, using ADANCO 2.0. The finding of the study suggests all results of data 1 and data 2 were significant, and CI mediates the sub-constructs of MO with CL.

KW - dataset validation, customer inspiration, Malaysia

UR - http://www.scopus.com/inward/record.url?scp=85070079983&partnerID=8YFLogxK

U2 - 10.1016/j.dib.2019.104131

DO - 10.1016/j.dib.2019.104131

M3 - Article

SN - 2352-3409

VL - 25

JO - Data in Brief

JF - Data in Brief

M1 - 104131

ER -

The dataset for validation of customer inspiration construct in Malaysian context

Abstract

Bibliographical note

Keywords

Access to Document

Other files and links

Fingerprint

Cite this