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The Generation Z Audience for In-App Advertising
Charles Graham
,
Ammarah Marjan
Marketing, Tourism, Events and Hospitality
Research output
:
Contribution to journal
›
Article
›
peer-review
5
Citations (Scopus)
Overview
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Keyphrases
Generation Z (Gen Z)
100%
In-app Advertising
100%
Law
66%
Advertisers
66%
Popular
33%
Time-varying Data
33%
Double Jeopardy
33%
Brand Building
33%
Double Duplication
33%
Online Media
33%
Market Structure
33%
Predictive Validity
33%
Mass Media
33%
Online Campaigns
33%
Frequency Estimation
33%
Mobile Advertising
33%
Offline Channels
33%
Screen Time
33%
Audience Behavior
33%
Contextual Targeting
33%
Sharing Rate
33%
App Mobile
33%
Social Sciences
Legislation
100%
Generation Z
100%
TV
50%
Sales
50%
Market Structure
50%
Mass Media
50%
Mobile App
50%
Economics, Econometrics and Finance
Industry
100%
Market Structure
100%
Psychology
Predictive Validity
100%